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March 2023 – December 2023
Strategic Planning: Translated clients’ business goals and project requirements into strategic action plans and implementable marketing strategies to unlock immediate value. Delivered 25+ projects with an average client satisfaction rating of 95%.
End-to-end Ownership: Oversaw a team of 10 members across social media, content, web and SEO/PPC. Managed marketing and strategy, planning, design and execution for campaigns, product launches and program enrolment. On-time project completion rate of 98%.
Client-Relationship Excellence: Achieved a 90% client retention rate through transparent communication and real-time progress tracking via Project Management tools with both clients and internal teams.
June 2022 – December 2022
Go-to-Market Development: Conducted market intelligence research, established groundwork to formulate a digital strategy and business model, targeting new customer segments and geographic markets. Projected to generate €23M in revenue over 5 years.
Innovation Project Management: Established and led the basis for the innovation project tracker by evaluating the needs of users by analysing market trends, evaluating the competition and through qualitative analysis (with 9 innovation & product managers based in the Netherlands, Belgium, Bulgaria, UK, India and Germany)
Financial Planning & Strategy: Crafted and successfully pitched a brand-entry strategy and investment plan to upper management, securing a 25% increase in external investment for future projects.
July 2016 – July 2018
Diagnosed and Resolved Critical Infrastructure Issues: Provided swift and effective action plans for outages and critical events to Data Center engineers and onsite IT admins, consistently meeting 95% turnaround time targets and exceeding other KPI’s.
Stellar Performance & Recognition: Achieved a Technical Competency Index rating of 4/4, with diagnostic accuracy and Customer Satisfaction Rates exceeding 90%, earning multiple accolades from team leads and clients.
Team Leadership & Mentorship: Mentored a team of 8 new joinees, providing training and guidance to accelerate their onboarding and integration into the team.
2018 – 2022
Focus areas:
Technology Innovation Management / Innovation Ecosystems / Marketing / Data Analytics / Digital Innovation (in co- operation with Cambridge Digital Innovation at Hughes Hall, University of Cambridge)
2012 – 2016
Focus areas:
Data Structures & Algorithms / Object-oriented Programming / Database Management Systems / Computer Networks / Network Security
Management Skills
Lean Six Sigma & Agile methodology (Green Belt) / Market Research / Budgeting & Forecasting / Pitch deck creation & Presentation / Design Thinking / A/B testing / Lead-generation / Strategic Planning / Technology Implementation / End-to-end ownership / Social Media Planning & Management
Data Analysis and IT skills
Python / Stata / Tableau / MySQL, PostgreSQL / Machine Learning / Data visualisation / REST API services / Command-line tools / AWS (EC2, S3, VPC, Lambda) / Web Protocols (HTTP, TCP/IP, DNS) / git / Advanced Troubleshooting of Servers (Hardware/BIOS/OS)
Languages
English (Advanced) / German (Fluent) / Hindi (Native)
Apr. 2020 — Oct. 2020
Developed a tool ‘BotHunting’ that enables to uncover fake Twitter accounts and bot-controlled profiles
Bothunting can take an input stream of tweets in JSON using Twitter API and then using algorithms based on machine learning methods, it could predict a Bot successfully in the test data with about 94 % certainty
Language/tools used: Python (Scikit-learn, Tweepy, Pandas, Seaborn packages), Twitter REST API
Methods used: Random Forest Classifier, Randomized Parameter Search, Parameter Grid Search
Apr. 2019 — Sep. 2019
Conducted a multivariate analysis to find relations between Innovation efforts, Company performance, Business Model Innovation, IT Capabilities of a Company, and the Extent of Digitalisation, with a 99% goodness of fit
Methods used: Principal Component Analysis, Regression with mediation & moderation analyses, robustness analyses
Platform/Tools used: AWS EC2, Stata: A statistical software for data science by StataCorp
Jan. 2014 — Mar. 2014
Planned, created and deployed the Website for TechFest on bare-metal infrastructure, configured security certificates, handled website and database security and performed unit testing
Wrote PHP modules, created database schemas for streamlined collaboration among 7 departments & 6000+ users
Languages/tools used: PHP, MySQL, Apache Web Server, Adobe Dreamweaver CS6
Aug. 2021 – Present
Organized 30+ events in Aachen with an attendance of 2000+ people from the student community
Negotiated with the University's Studentische Gesundheitsmanagement (Student Health Management) a fee-waiver of up to 100% for participants to be covered by statutory health insurance providers, which benefited over 80 students.
Jun. 2021 – Apr. 2022
Drove marketing initiatives to increase visibility and engagement, and formulated the Social Media strategy which increased the reach beyond 5,000
Created a branding strategy that was implemented across all digital and print platforms, resulting in a 15% increase in web traffic, 40% new member registrations in the next semester
Aug. 2014 – Dec. 2015
Acted a liaison between Google and the local developer community: Headed a team of 5 members and organised independent and collaborative events,
Won 1st position at the Design Thinking competition, organised at the Student Ambassador Summit
Conducted app development in Android (using Java & Android studio), Google Cloud Platform (using Python)
Jan. 2015 – Dec. 2015
Organized on-campus events to promote Dell products, increasing brand awareness by 30%
Intensively promoted Dell laptops through Twitter, resulting in an engagement brand demand in the region