• Strategic Planning: Translated clients’ business goals and project requirements into strategic action plans and implementable marketing strategies to unlock immediate value. Delivered 25+ projects with an average client satisfaction rating of 95%.

• End-to-end Ownership: Oversaw a team of 10 members across social media, content, web and SEO/PPC. Managed marketing and strategy, planning, design and execution for campaigns, product launches and program enrolment. On-time project completion rate of 98%.

• Client-Relationship Excellence: Achieved a 90% client retention rate through transparent communication and real-time progress tracking via Project Management tools with both clients and internal teams.

• Go-to-Market Development: Conducted market intelligence research, established groundwork to formulate a digital strategy and business model, targeting new customer segments and geographic markets. Projected to generate €23M in revenue over 5 years.

• Innovation Project Management: Established and led the basis for the innovation project tracker by evaluating the needs of users by analysing market trends, evaluating the competition and  through qualitative analysis (with 9 innovation & product managers based in the Netherlands, Belgium, Bulgaria, UK, India and Germany)

• Financial Planning & Strategy: Crafted and successfully pitched a brand-entry strategy and investment plan to upper management, securing a 25% increase in external investment for future projects.

• Diagnosed and Resolved Critical Infrastructure Issues: Provided swift and effective action plans for outages and critical events to Data Center engineers and onsite IT admins, consistently meeting 95% turnaround time targets and exceeding other KPI’s.

• Stellar Performance & Recognition: Achieved a Technical Competency Index rating of 4/4, with diagnostic accuracy and Customer Satisfaction Rates exceeding 90%, earning multiple accolades from team leads and clients.

• Team Leadership & Mentorship: Mentored a team of 8 new joinees, providing training and guidance to accelerate their onboarding and integration into the team.

Focus areas:

Technology Innovation Management / Innovation Ecosystems / Marketing / Data Analytics / Digital Innovation  (in co- operation with Cambridge Digital Innovation at Hughes Hall, University of Cambridge)

Focus areas:

Data Structures & Algorithms / Object-oriented Programming / Database Management Systems / Computer Networks / Network Security

• Developed a tool ‘BotHunting’ that enables to uncover fake Twitter accounts and bot-controlled profiles

• Bothunting can take an input stream of tweets in JSON using Twitter API and then using algorithms based on machine learning methods, it could predict a Bot successfully in the test data with about 94 % certainty

• Language/tools used: Python (Scikit-learn, Tweepy, Pandas, Seaborn packages), Twitter REST API

• Methods used: Random Forest Classifier, Randomized Parameter Search, Parameter Grid Search

• Conducted a multivariate analysis to find relations between Innovation efforts, Company performance, Business Model Innovation, IT Capabilities of a Company, and the Extent of Digitalisation, with a 99% goodness of fit

• Methods used: Principal Component Analysis, Regression with mediation & moderation analyses, robustness analyses

• Platform/Tools used: AWS EC2, Stata: A statistical software for data science by StataCorp

• Planned, created and deployed the Website for TechFest on bare-metal infrastructure, configured security certificates, handled website and database security and performed unit testing

• Wrote PHP modules, created database schemas for streamlined collaboration among 7 departments & 6000+ users

• Languages/tools used: PHP, MySQL, Apache Web Server, Adobe Dreamweaver CS6

• Organized 30+ events in Aachen with an attendance of 2000+ people from the student community

• Negotiated with the University's Studentische Gesundheitsmanagement (Student Health Management) a fee-waiver of up to 100% for participants to be covered by statutory health insurance providers, which benefited over 80 students.

• Drove marketing initiatives to increase visibility and engagement, and formulated the Social Media strategy which increased the reach beyond 5,000

• Created a branding strategy that was implemented across all digital and print platforms, resulting in a 15% increase in web traffic, 40% new member registrations in the next semester

• Acted a liaison between Google and the local developer community: Headed a team of 5 members and organised independent and collaborative events,

• Won 1st position at the Design Thinking competition, organised at the Student Ambassador Summit

• Conducted app development in Android (using Java & Android studio), Google Cloud Platform (using Python)

• Organized on-campus events to promote Dell products, increasing brand awareness by 30%

• Intensively promoted Dell laptops through Twitter, resulting in an engagement brand demand in the region